GETTY IMAGES ACCELERATES ITS INVESTMENT IN VIDEO CONTENT

Apr 24, 2015

GETTY IMAGES ACCELERATES ITS INVESTMENT IN VIDEO CONTENT

New Collections, Systems and Personalized Research Services
To Be Highlighted on April 29 in New York at The ACSIL FOOTAGE EXPO 2015

Getty Images is assigning its top sales and research staff to work directly with filmmakers and video design/branding professionals at the ACSIL FOOTAGE EXPO 2015, held at the Midtown Loft and Terrace in New York. Adding exclusive licensing rights from rich media sources such as the BBC and NHK, Getty Images’ leading market position as an essential partner for the creative video community is further strengthened.

“People know we have amazing content, but they may not realize how much we’re adding every day,” said Lee Shoulders, Getty Images Director of Video Content Development. “We are literally adding thousands of clips daily. In addition to receiving content from the thousands of creative filmmakers we represent, we are also bringing in breaking news, broadcast program outtakes, feature b-roll, and user-generated and archival material of every genre.”

Getty Images investment in its stills and video licensing infrastructure has resulted in researcher-friendly systems that yield highly relevant search results on both its premium content website at www.gettyimages.com and its curated RF offerings available on iStock by Getty Images at www.istock.com. Additionally, the company’s re-engineered web-based ingest system allows for the speedy and efficient upload of video content across platforms.

The wide-ranging content and user-friendly technology powering Getty Images tells only part of the story. “Customers may not be aware how knowledgeable and accessible our research staff are,” remarked Ed Barron, Getty Images Senior Director for Broadcast and Digital Media. “Our research department is committed to helping our clients realize the full breadth and depth of our content offering, and we’re looking forward to bringing together our staff with our customers and any others who may not be fully aware of what Getty Images can offer.”

Getty Images will be bringing ten staff members to the ACSIL FOOTAGE EXPO 2015, including Ms. Shoulders, Mr. Barron, and key Sales and Research Execs. Lee Shoulders can be contacted directly at Lee.Shoulders@gettyimages.com.

ABOUT THE ACSIL FOOTAGE EXPO 2015
The ACSIL FOOTAGE EXPO is a global marketplace and conference that attracts buyers and sellers of stock and archival footage. Organized by the nonprofit trade association, ACSIL, which represents the collective interests of stock and archival footage sources, the EXPO will be held on April 29, 2015 at New York’s Midtown Loft and Terrace (267 Fifth Avenue, NY). A full slate of conferences has been scheduled with speakers from production, legal, digital media, research, financial and footage organizations. More information about the EXPO is available at:  http://www.acsil.org/events/expo2015

ABOUT GETTY IMAGES
Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.  For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trends http://stories.gettyimages.com. Find us on Facebook at www.facebook.com/gettyimages, Twitter at https://twitter.com/GettyImages, or download Stream, our free consumer app, to view and share the world’s best imagery.

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